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Digital Wars Apple Google Microsoft and the Battle for the Internet Charles Arthur 9780749472030 Books

Download As PDF : Digital Wars Apple Google Microsoft and the Battle for the Internet Charles Arthur 9780749472030 Books

Digital Wars Apple Google Microsoft and the Battle for the Internet Charles Arthur 9780749472030 Books

Tags : Digital Wars: Apple, Google, Microsoft and the Battle for the Internet [Charles Arthur] on Amazon.com. *FREE* shipping on qualifying offers. <div> </div>The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing.<BR><BR>Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world.  To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick,Charles Arthur,Digital Wars: Apple, Google, Microsoft and the Battle for the Internet,Kogan Page,0749472030,Industries - Computers & Information Technology,Internet - General,Apple Computer, Inc,BUSINESS & ECONOMICS General.,BUSINESS & ECONOMICS Industries Computer Industry,BUSINESS & ECONOMICS Industries Computer Industry.,Google (Firm),Internet industry - United States,Internet industry;United States.,Microsoft Corporation,BUSINESS & ECONOMICS General,BUSINESS & ECONOMICS Industries Computers & Information Technology,Business & Economics,Business & Economics : Industries - Computer Industry,Business & EconomicsIndustries - Computers & Information Technology,BusinessEconomics,COMPUTERS Internet General,Computer - Internet,Computers : History,ComputersHistory,History,Internet industry,United States,bisacsh

Digital Wars Apple Google Microsoft and the Battle for the Internet Charles Arthur 9780749472030 Books Reviews

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